PR’s Top Pros Talk: Lauren Lawson-Zilai

 What role do PR and communications professionals play in breaking down the stigma of substance use disorder? Lauren Lawson-Zilai, Senior Director of Media and Public Relations for Shatterproof, explains that communicators can play an important role by utilizing people-first language and showcasing stories that highlight empathy with their clients. Lauren also shares what employees can do to help their colleagues who may be struggling with substance use disorder. For additional resources, go to: //

NextUP – Kaylin Trychon

Tel: 212.736.2727 NextUP… Kaylin Trychon Head of Global Communications and Marketing at Chainguard Kaylin Trychon, Head of Global Communications and Marketing at Chainguard, shares how she fuels her passion for security communications by taking on new career opportunities. She advocates for over-communicating before and during a crisis. Trychon discusses with Isis Simpson-Mersha from Ragan Communications and Lynsey Stanicki from D S Simon Media about how communicators can foster better relationships and needs of the…

NextUP – Tiffany Hernandez

Tel: 212.736.2727 NextUP… Tiffany Hernandez Senior Account Executive at Elev8 New Media Tiffany Hernandez, senior account executive at Elev8 New Media, reflects on pivoting her career path from preschool to PR. Hernandez also discusses with Katy Colón from D S Simon Media and Isis Simpson-Mersha from Ragan Communications about how she found her voice through creative writing and found her calling, by giving small businesses a voice through storytelling. She shares why keeping up…

NextUP – Casey Shenloogian

Tel: 212.736.2727 NextUP… Casey Shenloogian Associate Project Manager at EvolveMKD In our latest conversation, Casey Shenloogian, associate project manager at EvolveMKD, talked with Lynsey Stanicki and Katy Colón from D S Simon Media about how communicating with multiple teams as an intern, helped grow her skills into a full-time agency role. Shenloogian, also, shares how she learned to embrace her individuality as a tool for adapting to change and setting boundaries. Lastly, catch a top…

PR’s Top Pros Talk: David Zapata

 What are the benefits of finding your passion? David Zapata, Founder and CEO of Zapwater Communications, explains that focusing on projects that your team is passionate about can lead to an increase in employee and client happiness and company growth. David also highlights his plan to expand Zapwater’s office space. David also describes how his hybrid work model promotes flexibility and collaboration.