Michael Goon: What Does It Mean for a Brand to Be Purpose Driven?

 Michael Goon, Director of Communications of the Better World Team at Anheuser-Busch, spoke with Alexa Ambroseo from D S Simon Media, at the PRSA Tri-State Conference. As a part of the Social Good: How to Do it as a Brand panel, Goon talked about the CSR function of the Better World initiative at Anheuser-Busch and what it means for a brand to be purpose driven.   Follow Goon:  Follow Ambroseo:

Poll: Have the Responsibilities Changed Between Agencies and Brands?

 The dynamic between large agencies, brands and the service providers they work with  might be shifting. Are large agencies stepping away from the “project manager” role and starting to favor the end client working directly with third-party organizations? Are brands preferring to manage the projects in-house? In this short video, D S Simon Media CEO Douglas Simon speculates on possible explanations. What’s your take?

Torod Neptune’s Paladin Awards Speech

 The PRSA Foundation announced in March that Lenovo’s Chief Communications Officer Torod Neptune would be the 2019 Paladin Award Honoree. The honor goes to one communication professional every year who has made a “significant and measurable impact on the advancement of Diversity and Inclusion in the public relations sector”. During the evening, Torod gave a speech emphasizing how nobody truly accomplishes anything “on their own”, which is why he felt so reluctant to accept…

Candid Thoughts from PR Pros on Diversity & Inclusion in the Industry

 PR Pros from Advancement Project, Hilton, LinkedIn and KPMG gathered at the 2019 Paladin Awards to discuss D&I, the theme of the evening. Chris Keuchenmeister, SVP of Communications at PepsiCo, moderated the panel, sparking conversation regarding successful D&I initiatives as well as stories of perspective regarding being a diverse talent. The panel featured Cedric Brown, Digital Campaign Strategist at Advancement Project; Natalie Godwin, Director of Global Corporate Communications at Hilton; Imani Greene, Senior Communications…

How The Advancement Project Works Helps Organizations Improve D&I

 Cedric Brown, Digital Campaign Strategist, Advancement Project spoke with Douglas Simon, CEO, D S Simon Media at the Paladin Awards. Key points included steps being taken to improve D&I at their organization, among partners and how individual employees can make a difference. Cedric was also featured in a panel of diverse professionals, where he got to continue his discussion of the impact various environments with different levels of diversity had on his career. Follow…