We surveyed TV news producers from across the country to determine how AI is affecting how they cover the news. Turns out, there are lots of implications for PR and GEO.

What You’ll Learn

  • How Generative Engine Optimization (GEO) and AI are reshaping newsrooms
  • How optimizing your pitches for AI search can persuade  stations to cover your story
  • The urgency to turn earned media into multi-platform opportunities

About D S Simon Media

D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations.

2026 TV News Producers Report: AI and the Newsroom – Video for Broadcast at .. am