D S Simon Media has announced the launch of the AI-Powered Broadcast Media Tour™, the first broadcast media tour designed to enhance Generative Engine Optimization (GEO), helping brands increase their visibility and authority across leading AI-powered search platforms.
What’s New?
D S Simon Media’s AI-Powered Broadcast Media Tour™ creates earned media content, including broadcast interviews, online placements, video and supporting materials that directly connect brands to the questions people are asking in AI search queries. This can help brands become more discoverable, more trusted, and more frequently mentioned across Large Language Model (LLM) platforms like ChatGPT, AI Overview on Google, Perplexity and others.
In partnership with a leading AI search analytics firm, D S Simon Media, first provides clients with a competitive analysis of how their brand ranks across the eleven most important LLMs. The AI-Powered Broadcast Media Tour™ identifies the top queries and topics driving generative search based on the keywords that are important for your campaign. Everything from the media pitch, suggested questions anchors ask, to additional video and online content created is optimized for those searches.
What Can You Expect?
It’s a significant upgrade to the traditional Satellite Media Tour (SMT). You’ll receive the same great media reach, results and smooth process you get from our superb team of experienced professionals. The good news is station demand for media tour content remains high. 91% of producers we surveyed are open to interviewing brand spokespeople. Local television news continues to be the most trusted information source. As GEO grows in importance, the AI-Powered Broadcast Media Tour™ is the timely solution communicators need.
The AI-Powered Broadcast Media Tour™ Helps Clients:
- Create and distribute earned media content that directly connects their brand to the most relevant AI search queries.
- Gain competitive intelligence on how their brand performs in AI search compared to competitors.
- Increase visibility and mentions within generative search responses on major platforms.
- Align earned media strategy with the language and trends shaping AI-driven discovery.
- Extend the reach and lifespan of earned media and Satellite Media Tour campaigns through AI search visibility.
Reaching millions of people through broadcast media remains as valuable as ever. What’s new is that GEO can be fully integrated into a media tour, helping you strengthen brand awareness and authority across both traditional and AI-driven discovery channels.