With the Hispanic population in the U.S. representing a significant portion of the consumer market, PR professionals are aware of the importance of integrating a Hispanic cultural strategy in their campaigns. Local broadcast news allows organizations to tap into this growing market. In the last 10 years, the amount of local news time available for Spanish broadcasts has more than doubled.
Our Spanish media team is integrated into our organization. This allows us to reach and engage with Hispanic markets directly and ensures seamless communication. The media team focuses on booking the best Hispanic outlets. As Spanish language media opportunities continue to grow across markets, our team continues to broaden and diversify relationships with Spanish TV and Radio outlets.
If you’re looking to reach the Hispanic market, but don’t have a spokesperson, we have Spanish language voiceover capabilities as well as Spanish speaking third-party talents.
Spanish and Bilingual Media Tour Considerations:
- Spokesperson: A native Spanish-speaking spokesperson who is fluent and can connect and engage naturally is key for successful interviews
- Bilingual Media Materials: Avoid direct translations – instead, tailor the message to resonate with Spanish-speaking audiences focusing on relevant and practical topics that align with family values and community support
- Cultural Relevance and Personalized Pitches: Understanding the nuances of the Hispanic market is important when preparing messaging. Customizing approach to each outlet specific markets, using Spanish or bilingual messaging to align reflect with their audience’s preference and needs
- Media Selection: Hyper-targeting certain markets as some regions have stronger engagement and more Spanish media opportunities available
Other bilingual offerings:
- Spanish media placement (TV & Radio)
- Spanish language audio news releases
- Guaranteed reach on streaming channels that can be highly targeted to your specific Spanish speaking or bilingual audiences
Fill out the form below to connect with our Multicultural/Bilingual Media Tour experts.
