As PRWeek Reported… “D S Simon Media’s launch of the AI-Powered Broadcast Media Tour™ adds to the traditional satellite media tour by enhancing Generative Engine Optimization (GEO). The result: Brands increase their visibility and authority across leading AI-powered search platforms in addition to reaching millions of people.”
Fortune 100 Companies are Switching to AI-Powered Broadcast Media Tours™
Since our launch, we have completed successful campaigns for Fortune 100 clients in the financial services, travel, retail, healthcare, and consumer products industries, as well as, for leading non-profits and associations. We’ve gotten tremendous feedback from both clients and stations with this new approach.
Bringing AI-Power to the Satellite Media Tour
D S Simon Media’s AI-Powered Broadcast Media Tour™ is an industry first. It creates earned media content, including broadcast interviews, online placements, video and supporting materials that in addition to reaching millions of people, directly connect brands to the questions people are asking in AI search queries. This can help brands become more discoverable, more trusted, and more frequently mentioned across Large Language Model (LLM) platforms like ChatGPT, AI Overview on Google, Perplexity and others.
How Does it Work?
In partnership with a leading AI search analytics firm, the D S Simon Media platform, first provides clients with a competitive analysis of how their brand ranks across the eleven most important LLMs. The AI-Powered Broadcast Media Tour™ identifies the top queries and topics driving generative search based on the keywords that are important for your campaign. Everything from the media pitch, suggested questions anchors ask, to additional video and online content created is optimized for those searches. The tour is then completed and the interviews are optimized for AI search.
