D S Simon Media and News Direct Announce a Joint Marketing Initiative
We are pleased to be partnering with News Direct to provide them with a complete multi-media solution with broadcast reach. D S Simon Media has been integrating Digital Asset Direct from News Direct into its core satellite media tour services since News Direct launched. “We’ve found News Direct brings a modern understanding of media and how it is rapidly changing to its offerings,” says CEO, Douglas Simon. “This partnership will bring increased efficiency to organizations looking to reach the media.” If you’d like to learn more about News Direct’s services, please fill out the form here and their representative will contact you.
Clients can now reach a global network of journalists and heighten their visibility with rich multimedia content by leveraging D S Simon Media’s breadth of video capabilities combined with the robust News Direct distribution. With more than three decades of experience and 100 industry awards to its credit, D S Simon Media has set the standard for helping brands, services, and products broaden awareness through broadcast placements.
Among the available options is a Satellite Media Tour bundled with a Digital Asset Direct distribution. Satellite Media Tours are a cost-effective way for customers to be remotely featured in broadcast interviews in key markets nationwide; Digital Asset Direct distribution is an exclusive standalone multimedia option only available through News Direct. The Digital Asset Direct capability was expressly developed to meet the growing demand among journalists for multimedia content yet with the streamlined workflow of sending it as standalone content with simply a headline and caption required — no lengthy press release needed in which to embed it.
With the SMT/DAD package, clients are guaranteed 25-30 TV and radio interviews, including placement on two nationally syndicated television shows. Additionally, D S Simon Media will create a 30-second audio release that will be distributed to the Main Street Radio Network. D S Simon Media will also handle all the logistics associated with the project, ranging from booking updates to usage reports with links to aired segments. A Digital Asset Direct release will be distributed via News Direct’s multichannel distribution platform to newspapers, radio & TV stations, news agencies and online sites, as well as posted to News Direct’s News Hub.
Another featured option is the News Direct Video Release, orchestrated from script to final video production by the D S Simon Media team of industry professionals. A 60-second interview incorporating slate, footage, and photos will be distributed via News Direct’s platform. In addition, a Digital Asset Direct release under D S Simon Media’s Your UpdateTV account will amplify awareness of the release.
In addition to these special offerings, D S Simon Media will provide News Direct clients with a “one-stop shop” for standard production of b-roll, as well as in-person video to support an upcoming PR event.
“At News Direct, we take great care to only offer our customers the best synergistic PR solutions to help them maximize their success. We’re proud to partner with D S Simon Media and we know their best-in-class video solutions combined with our industry-first innovations will set our customers up for even greater success”, says Gregg Castano, Founder & CEO of News Direct.
About D S Simon Media
D S Simon Media helps clients get their stories on television, through satellite media tours and by producing and distributing video content to the media. We also produce virtual events for fundraising, panel discussions and awards programs. Our clients include top brands in healthcare, travel, consumer goods, entertainment, technology, retail as well as leading non-profits and organizations delivering public affairs, CSR and DE&I messages. Established in 1986, we have won more than 100 industry awards.