Pew Research: How Communicators Should Engage on Social Media.

Aaron Smith, Associate Director of Research taught a class at PR Summit DC and spoke with Douglas Simon, CEO of D S Simon Media, about a recent Pew research study on social media trends. He reveals important information communicators and business owners should keep in mind while creating their social media strategy. For example, people admit to sharing fake information about companies (unintentionally) and turning to social media platforms as a news outlet, despite not trusting where the information comes from. In other words, “communicators need to be involved on (social media) with accurate information so their own voice gets heard over the inaccurate information out there”.