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PR’s Top Pros Talk… The Evolution of Pharmaceutical Companies
Stacey Bernstein, CEO of M Booth Health, shares key findings from the Pharma Brandemic 2022 report. She discusses how consumers are increasingly seeing pharma brands as lifestyle brands and why pharma brands should commit to more transparent and authentic messaging as a result. Stacey highlights why consumers are more empowered and informed about their healthcare decisions since the pandemic started. Stacey also discusses the impact of communications in 2023.
Download the full report here.
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Doug Simon is Founder & CEO at D S Simon Media. The firm is an industry leader in Satellite Media Tours, Internet Tours, video production and social broadcasts in both English and Spanish. You can reach him via e-mail: dougs@dssimonmedia.com
