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Support Wildfire Victims by Drinking Beer
Taps Open on $15 Million Charitable Campaign, Sierra Nevada CEO Helps Spread the Word in Media Tour
Brewing company Sierra Nevada released “Resilience IPA” to raise funds for victims of the California wildfires. More than 14,000 homes were destroyed by the fire, including those of more than 50 Sierra Nevada employees. To spread word of the campaign, company CEO Ken Grossman participated in a nationwide satellite media tour, completing 27 interviews reaching millions of viewers. Every dollar spent on the new IPA will got to the Sierra Nevada Camp Fire Relief Fund, which benefits Butte County recovery efforts. To find a local brewery with Resilience or to donate, visit Sierra Nevada’s website: https://sierranevada.com/
Disclosure: The media tour was produced by D S Simon Media
To find a list of local breweries participating in charity effort: https://www.sierranevada.com/resilience-butte-county-proud-ipa
To donate to the cause: https://www.goldenvalley.bank/community/
To brew Resilience IPA at home: https://www.homebrewersassociation.org/homebrew-recipe/sierra-nevada-resilience-ipa/
