Spokesperson Secrets to Build Your Brand: Top Tips from Award-Winning Brand and Non-Profit Spokespeople
Webcast Overview
Do you wish your organizations’ spokespeople could earn more media coverage? Lead the conversation in your space? Gain in influence? Help your organization meet its goals through communications?
If your answer is yes to any of these questions, you won’t want to miss “Spokesperson Secrets to Build Your Brand: Top Tips from Award-Winning Brand and Non-Profit Spokespeople. It’s a unique format with fast paced discussions with multiple panels and your questions as they reveal the top secrets behind their award-winning efforts. They’ll share best practices including how to identify your best spokespeople, how to integrate them into your content marketing strategy and the best tips to earn media (it’s still possible!)
All participants were recently among the first ever winners of the SPOKEies® Awards. The SPOKEies® acknowledge and reward leaders who communicate honestly and effectively on behalf of their organizations.
Host
Doug Simon
President & CEO, D S Simon Media
President-Elect of PRSA-NY and Founder of SPOKEies®
Doug Simon is founder and CEO of award-winning influencer marketing firm D S Simon Media. His firm pioneered Internet Media Tours and its unique approach to guiding clients, PRketing®, was awarded a trademark by the US patent office. He’s provided strategic counsel and executed campaigns for leading brands and non-profits including Pfizer, Fidelity, Lincoln Financial, Macy’s, HOOD, the Consumer Electronics Association, Whitney Museum of American Art, Marriott and the American College of Physicians.
Doug is an entertaining and informative speaker on communications topics. He’s been among the top ranked speakers at multiple conferences and spoken at the Impact Leadership 21 Global Summit, PRSA International, PR News, Bulldog Reporter, Software and Information Industry Association conferences, Women & Co and many others. He has provided expert testimony on communications issues during US Senate hearings and founded the award-winning video blog Vlogviews.com.
Doug is frequently quoted in top media across platforms. Television appearances include Reuters, Dateline NBC, PBS, CNN, Fox News Live, First Business and WNBC. He’s appeared on NPR and been quoted in USA Today and on The Huffington Post in addition to numerous trade publications. Doug’s video commentary on the 2012 political conventions was picked up by the humor site Funny or Die.
Doug is former VP of PRSA NY Chapter and he was a three-time president of the Publicity Club of New York. Doug began his broadcast career at NBC Sports, where he served as Talent Assistant to Bob Costas. His hobbies include performing stand-up comedy at New York’s top clubs and rooting for terrible sports teams including the Jets and Knicks while still remaining optimistic
Participants
Marc Goldman
Marketing/Sponsorship Manager of the Marine Corps Marathon
SPOKEies® Award Winner, Corporate Sports Category
Marc Goldman oversees the communications department for the Marine Corps Marathon including community and public relations, media management and social media. For the numerous ceremonies, events and media briefings, Mr. Goldman drafts the scripts, creates talking points and serves as the event’s spokesperson.
Gabe Saglie
Senior Editor at Travelzoo
SPOKEies® Award Winner, Media Category
Gabe Saglie is a leading expert on travel deals, tips and trends. He has appeared on dozens of highly-rated networks such as NBC, CNN and Fox News, as well as affiliate stations in top TV markets around the country, including New York City, Los Angeles, Chicago, Dallas and San Francisco.
Luke Margolis
Corporate Communications Manager at Atlantic Health Systems
SPOKEies® Award Winner, Non-Profit Health Category
Atlantic Health Communications Team:
- Jim Furgeson, Director of Communications
- Joe Colon, Social Media Manager
- Valerie M. Simon, Chief Marketing Officer
Luke writes the scripts for the bi-monthly show, serves as the anchor, and conducts the AtlantiCast Medical Minute, a segment of each newscast that consists of 60 second interviews to help highlight extraordinary physicians. Luke and his team members began an effort that would help communicate all that was being accomplished in a manner that would resonate with internal and external audiences.
Meridith Maskara
CEO, Girl Scouts of Greater New York
SPOKEies® Award Winner, Non-Profit Youth Category
Meridith Maskara led the advocacy campaign efforts – both in terms of the organization’s advocacy on behalf of girls and in promoting and expanding Girl Scouts’ own advocacy efforts.
Donna LaVoie
President and CEO of LaVoie Health Science
SPOKEies® Award Winner, Corporate Emerging Growth/Startups Category and C-Suite Leader Corporate Categories
Donna LaVoie won two categories in the SPOKEies® Award this year. For the last sixteen years, Donna’s efforts combine building LaVoie Health Science’s pharmaceutical and life science practices, strategic direction and core competencies into an acknowledged leader in health science strategic communications and recognized as a top 30 independent healthcare agencies in the US.
Danielle Holly
CEO at Common Impact
SPOKEies® Award Winner, C-Suite Leader Non-Profit Association Category
Danielle Holly is Common Impact’s most effective brand steward leading the organization’s efforts to promote and enable skills based volunteerism. She leads the organizations thought leadership and business development efforts and is consistently crafting innovative approaches to disseminate work and share Common Impact’s story.
Patrick Riccards
Chief Communications Officer at the Woodrow Wilson Fellowship Foundation
SPOKEies® Award Winner, Non-Profit Education Category
Patrick has served as a primary spokesman for the Foundation and its work across the United States. As the voice of the WW Foundation, he is regularly speaking with media, penning commentaries, and speaking at national conferences on how universities across the country are transforming their teacher preparation processes and how the WW Foundation is working with MIT to build the education school of the future.
Mike McCormick
Executive Director and COO of the Global Business Travel Association
SPOKEies® Award Winner, Non-Profit Trade Association Category
Over the past eight years, with the support of a progressive Board of Directors and highly dedicated staff, he has led a rapid transformation of the Global Business Travel Association. GBTA is now the world’s premier business travel and meetings organization.
Sheri Sword
Vice President of Communications at Better Business Bureau at Dayton & Miami Valley
SPOKEies® Award Winner, Non-Profit Membership Association Category
Sheri has developed strong, positive working relationships with local media resulting in multiple weekly columns in local papers and online. Her reputation and connections have made the Dayton BBB one of the most covered BBBs in the nation. These strong media relations have resulted in significant news coverage related to marketplace scams, consumer and business education.
Greg Rosica
Contributing Author and Spokesperson for the EY Tax Guide
SPOKEies® Award Winner, Corporate Financial Services Category
Greg Rosica is a contributor author and spokesperson for the EY Tax Guide. Every year Greg is interviewed by multiple reporters from top tier publications along with TV and radio stations discussing what the EY Tax Guide has to offer for tax payers around the country.
Roy Taylor
Founder, Chief Revenue Officer MR.Studio | Previous Corporate Vice President and Worldwide Head of AMD Studios
SPOKEies® Award Winner, Corporate Technology Category
In addition to being a very active and vocal social media influencer online, Roy has been quoted and interviewed in many prominent publications, featured on key influential channels on YouTube, spoken at prestigious industry speaking forums, including AMD’s own technology showcase events. Roy often speaks in person at events attended by over 1,000s of attendees.
Don Bush
Vice President of Marketing at Kount
SPOKEies® Award Honorable Mention, Corporate Financial Services Category
Don Bush travels around the world as part of Kount’s Fraud360 World Tour, Fraud 360 Roundtable events, and Kount Summit. The Fraud360 World Tour has attracted thousands of professionals interested in learning more about fraud trends, payments acceptance, and best practices for fraud prevention. Don’s background in technology marketing means that he is not just qualified to speak often on tech, but he is equally adept in how to deliver a message that resonates with audiences via engaging content and interesting information.
Suzanne Robotti
President and Lead Spokesperson for Medshadow Foundation
SPOKEies® Award Finalist, Non-Profit Health Category
What makes Suzanne an exemplary spokesperson is her credibility and extensive knowledge about health, wellness and medicine, specifically the side effects of medicine from a patient’s perspective. Highly analytical, Suzanne’s critical thinking skills allow her to examine wellness scenarios from a variety of perspectives.
