Category Archives: video blog

PR’s Top Pros Talk: Alex Ebanks

 Alex Ebanks, Vice President of Communications for ESSENCE Ventures, shares some exciting milestones for the brands she works with. Alex describes how organizations can effectively lead the next generation in their internship and mentorship programs. Alex explains the important factors she considers before choosing to partner with an agency. Alex also shares valuable advice to students about how to make a lasting impression while networking. Click here to watch the “Time of Essence” documentary…

PR’s Top Pros Talk: Cheryl Overton

 Cheryl Overton, Founder and Chief Experience Officer of Cheryl Overton Communications, defines the designing for the margins philosophy and shares how she applies it through her work with clients. Cheryl also explains how brands can obtain loving consumers and discusses her 2024 trend predictions.

PR’s Top Pros Talk: Tish Van Dyke

 Tish Van Dyke, Executive Vice President at JPA Health, describes how the One Health concept can be applied to an organization’s core business. Tish describes key findings from JPA’s latest report, “One World, One Health: Exploring the Connectability between Human, Animal and Environmental Health”. Tish also shares her excitement for the future of the industry. Click here to download the report.

PR’s Top Pros Talk: Radina Russell

 Are you ready for the changing corporate communications landscape? Radina Russell, U.S. Chair, Corporate Affairs Advisory & General Manager, Atlanta Southeast Market, ⁠Edelman⁠, dives into the key findings of Edelman’s 2023 Future of Corporate Communications Study. She explains what business areas CCOs should focus on and the traits they should lead with. Radina also shares how CCOs can get the most value out of collecting and analyzing data. To download the study, click here:…

PR’s Top Pros Talk: Peter Cook

 Peter Cook, Chief Communications Officer at the American Bankers Association, shares how his team serves as the voice of the banking industry in Washington and the challenge of representing banks of all sizes. He explains his range of responsibilities at ABA, how he applies his journalism background to his job, and the importance of data in reaching a skeptical public.