Kate Huyett tells D S Simon Media CEO, Doug Simon, the story of Bombas, the brand that boasts in making “the most comfortable socks in the history of feet.” She touches on the charity mission of the DTC brand, and its importance to the company’s appeal. Kate also discusses the rising importance of television in building your brand’s message authentically. Follow Bombas:
Stephen Kuhl tells D S Simon Media CEO, Doug Simon, what inspired him and his co-founder, Kabeer Chopra, to start Burrow, a DTC furniture company. He also expands on the marketing and communications techniques that are key to the brand’s success, including the importance of using storytelling to enhance the company’s message and make it more personal. Follow Burrow:
1.3 billion wings, 12 million slices of pizza, 14 billion hamburgers, and 51.7 million cases of beer— how do the right products get delivered to the right places, in the right amounts, in time for all the Big Game parties? AI-powered supply chain technology is playing a leading role says industry leader LLamasoft. LLamasoft works with many of the country’s largest food and beverage manufacturers to predict this year’s hottest snacks and tackle the logistical challenges of making sure…
Satellite media tours are making a comeback with a 21% increase on SMT spending in 2019. The reasons? While it’s harder than ever to get your story on cable or network news, our brand visibility report showed that there’s a greater opportunity to get your experts and spokespeople on local news. The average local TV news station will spend less than 25% of its newscasts on politics in 2020. A second reason, a 38% increase in use of internal spokespeople in…
We wanted to show our appreciation to our clients, partners and friends during the holiday season. It’s been our tradition that we express this thanks by contributing to causes our employees are actively engaged in. We wish you a happy, healthy and prosperous new year! This year, our donations include these charities: The D.R.A.W Leukemia & Lymphoma Society Make-A-Wish UNCF Crossroads Community Services Lift Our Voices Sierra Club The Nature Conservancy COAF Albanian Roots…