Gini Dietrich, lead blogger at Spin Sucks and CEO of Arment Dietrich, spoke with Founder of The SPOKEies™, Doug Simon about authenticity in leadership communications. She also touched on the importance of using data to drive results and attain business goals. Watch below for more of Gini’s insights.
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Mark SooHoo, Managing Director of Digital Health at Burson-Marsteller spoke with Doug Simon, CEO of D S Simon Media at the “How to Manage an Online Brand and Reputation” panel hosted by PRSA NY and gave his take on how to manage an online brand. Both Mark and Doug were panelists at the event. Mark touches on the need for analytics and tailoring your message for the appropriate audiences. Watch below.
If you want an authentic brand, make your CEO accessible to the media. That’s one key finding of the Brand Authenticity Survey 2017 from D S Simon Media. 74% of journalists surveyed said an accessible CEO makes a brand seem more authentic. It also pays to get your CEO out on social media. 82% of reporters, producers and bloggers get story ideas from social media the survey found. There is also a significant opportunity for message control with…
Doug spoke with Ron Parker, CEO of the Executive Leadership Council, following his presentation on racial disparity among the C-Suite in Fortune 500 companies. He also discusses how the Executive Leadership Council is preparing and developing the next generation of global black leaders.