Kevin Bishop is now an Anniversary University® Milestone Master after leading IBM’s Centennial. The multi-layered campaign was an immense success, and in his interview with Doug Simon, CEO of D S Simon Media, Kevin shares his top tips to plan your anniversary. He lays out a roadmap for when and how to strategize, when to focus on content, and how to expertly execute. Click Here For More About IBM’s Centennial Follow Kevin Bishop: …
As Global Brand Director, Karen Kozak helped Cargill plan and celebrate its 150th Anniversary. The company used the anniversary as an opportunity to emphasize storytelling and engage audiences with their brand’s identity and impact. One key to success is knowing where to begin with your anniversary campaign. Doug Simon, CEO of D S Simon Media, interviewed Karen and asked what it takes to get a campaign off to a strong start. Click Here For…
D S Simon Media recently helped Rails-to-Trails Conservancy celebrate the 150th Anniversary of the Transcontinental Railroad using new technology to broadcast simultaneous events in multiple locations to create a live social media video feed. Rails-to-Trails, an organization that develops easily accessible multipurpose public paths created from former railroad corridors, came with a challenge to use live video on social media to celebrate the reveal of the Great American Rail-Trail’s preferred route as part…
New York, NY – Who’s your favorite brand spokesperson? For the first time in the PR industry, there’s an award for the best celebrity brand spokesperson, part of the 2019 SPOKEies® Awards. If you are a PR pro or have a strong communications sense, you can nominate your favorite celebrity brand spokespeople—think Neil Patrick Harris, Tina Fey, or Shaquille O’Neal. Additionally, nominations can be submitted for the best individual to become famous through their…
Politics has been dominating the news cycle, especially since the 2016 election. In this final section of the Meet the Media forum, the Times’ approach to covering business and tech is reviewed. In the minds of some readers, the paper may primarily be associated political stories–the Times is working to change that. Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was…