Multi Social Channel Broadcasts

Case Studies, Most Popular, newsroom news, video, video blog

 The short clip reel features excerpts from live social video broadcast events for Land O’Lakes, LEGOLAND, a Dairy Industry Trade Group and the American Physical Therapy Association. They were all broadcast on multiple social channels through our proprietary Social Media Live® service. This is a versatile way to leverage the power of influencers and their social channels with live video events.   Land O’ Lakes: LEGOLAND: Dairy Max: American Physical Therapy Association:

How Harley-Davidson Celebrates An Anniversary

newsroom news, PR Insights, video, video blog

 Harley-Davidson is one of the world’s most recognizable motorcycle brands. As Chief Marketing Officer, Heather Malenshek played a key role during their 115th Anniversary Celebrations in 2018. During her interview with Doug Simon, CEO of D S Simon Media, Heather reviewed top takeaways from the anniversary experience and explained some of the decisions Harley-Davidson made. Click Here For More About Harley-Davidson’s 115th Anniversary Follow Heather Malenshek:  

Finding Your Organization’s Purpose

newsroom news, PR Insights, video, video blog

 Anne Keenan of Purpose is an advocate for companies and brands having a clearly defined purpose that goes beyond profit. Her interview with Doug Simon, CEO of D S Simon Media, took place at the Anniversary Forum. There, she discussed how a brand anniversary is the perfect opportunity for an organization to “lean into their purpose” and display their values to an audience. Click Here For More About Purpose Follow Anne Keenan:  

A Unique Way To Celebrate – Projection Mapping

newsroom news, PR Insights, video, video blog

 PaintScaping is a 3D Projection Mapping company which has helped countless brands celebrate their anniversary in a unique and engaging way. In his interview with D S Simon Media Account Director Elizabeth Rosenberger, President of PaintScaping Philippe Bergeron reviewed what projection mapping is and how his company pulls off their exciting display of lights. Click Here For More About PaintScaping Follow Philippe Bergeron:   

Obama’s Rutgers Grad Speech – Advice From The Campaign Leader

newsroom news, PR Insights, video, video blog

 Matt Weismantel, the leader of Rutgers’ 250th Anniversary which featured a graduation speech from then-President Barack Obama, shared his thoughts on anniversary campaigns with Doug Simon, CEO of D S Simon Media. Matt is explains the value of structuring your internal team to maximize effectiveness–Rutgers’ had a core group with specialized teams branching off. He also touches upon the decision to make video a key element of the strategy and why that made such…