The PR Industry’s First Awards To Recognize Best Brand, Corporate & Non-Profit Spokespersons With political spokespeople and CEO missteps dominating today’s 24/7 news cycle shouldn’t the best of the best in the corporate and non-profit worlds have an award that recognizes their skills in delivering their organization’s message?Today, The SPOKEies™ were born to do just that.The SPOKEies™ are the first awards program to honor the best spokespeople representing brands, non-profits and corporations.
Influencer Marketing is the story of 2017. But is there a smarter way to partner with influencers to grow your brand? According to the 2017 Edelman Trust Barometer, trust for business is 27% higher than trust for government and 21% higher than trust for media.
D S Simon Media is taking a new approach to Influencer Marketing. The goal is to turn an organization’s leaders and experts into influencers. “What we’ve seen is that the idea of having paid influencers speak for your brand on TV lacks authenticity and is filled with challenges and peril, says Doug Simon, CEO at D S Simon Media.
FOR IMMEDIATE RELEASE
October 2, 2017
Move follows promotions for Eric Wright, Sarah Katz and Elizabeth Rosenberger as firm expands client services team.
FOR IMMEDIATE RELEASE
September 13th, 2017
New York, NY—Eric Wright named Executive Vice President and Sarah Katz promoted to Senior Vice President at video influencer marketing firm D S Simon Media.
Doug Simon, CEO and Founder of D S Simon Media had the chance to speak with Martha Boudreau, Executive Vice President & Chief Communications and Marketing Officer of AARP at the Capitol Communicator PR Summit DC. Martha and Doug both have a BA in Political Science from the University of Michigan.
Scott Thuman, Chief Political Correspondent for WJLA Washington, DC and the Sinclair Broadcasting Group is confident about the state of the “real” news business, seriously. Doug Simon spoke with Scott Thuman, Chief Political Correspondent for WJLA in Washington, DC and the Sinclair Broadcasting Group at the PR Summit DC about news and journalism in today’s political climate.
Michael Smart, Principal at Michael Smart PR spoke with D S Simon Media‘s Kristina Doytchinova about the importance of having authentic spokespeople that connect with the story you’re trying to pitch. Michael also gave some of his tips and best practices for corporate and non-profit spokespeople.
Mike Fernandez, CEO of Burson-Marsteller and this year’s winner of the PRSA-NY Philip Dorf Award spoke with Doug Simon, CEO of D S Simon Media after The Big Apple Awards ceremony. Mike shared his two key lessons for mentors and mentees. He emphasized the importance of critical thinking and asking the right questions as well as giving back to others.
Mike Fernandez has mentored two dozen CCOs and CMOs of major corporations. He shared themes from his acceptance speech.
“It’s only by giving back, it’s only by being other focused that you truly succeed.” – Mike Fernandez
Alex Josephson, Head of Global Brand Strategy at Twitter spoke with D S Simon Media CEO and Founder of The SPOKEies™, Doug Simon about how brands and spokespeople can effectively leverage Twitter as a platform. He also offered his thoughts on how small businesses and non-profit organizations can also use Twitter to grow their organizations despite having smaller budgets.