Build Brand Authenticity By Making Your CEO Accessible

Brand authenticity is an essential part of marketing that simply can’t be overlooked in an era when public trust is at an all-time low in virtually every industry.
While the term “brand authenticity” has been around for decades, there are many reasons why it’s become more than a trendy term, especially among millennials. In its simplest definition, authenticity means honesty. But if you add integrity and transparency into that mix, it’s virtually impossible to oversimplify why millennials and consumers of all ages are demanding it more than ever before.