If you are looking to turn your leaders into influencers, create awareness for your campaigns and initiatives or connect one on one with KOLS, prospects, partners and media. D S Simon Media Account Manager, Elizabeth Rosenberger shares best practices for achieving these goals through an Influencer Video Series.
INFLUENCER MEDIA PACKAGES — TIPS AND BEST PRACTICES
Brand authenticity is an essential part of marketing that simply can’t be overlooked in an era when public trust is at an all-time low in virtually every industry. While the term “brand authenticity” has been around for decades, there are many reasons why it’s become more than a trendy term, especially among millennials. In its simplest definition, authenticity means honesty. But if you add integrity and transparency into that mix, it’s virtually impossible to oversimplify…