Monthly Archives: October 2018

Andrew McCaskill’s Profile in Leadership Featured in Diverse Voices

 Diverse Voices: Profiles in Leadership is a new book that is designed to help communications leaders and professionals better understand the challenges faced by minorities in the field. Among the 40 people profiled are Andrew McCaskill, SVP, Global Communications & Multicultural Marketing, Nielsen. McCaskill shares his story of his start at Coca Cola and offers tips on how people who bring diversity to organizations can thrive and overcome obstacles that might be holding them…

“Mr. Trump’s Wild Ride” New Book from Major Garrett

 Major Garrett, Chief White House Correspondent CBS News and author of “Mr. Trump’s Wild Ride: The Thrills, Chills, Screams, and Occasional Blackouts of an Extraordinary Presidency spoke to Doug Simon about his new book and implications for communicators at the Truth on Trial event. He spoke about how the larger than life brand of President Trump is impacting the media and communicators representing brands navigating the current environment.

Implications for Communicators of the Political Climate

 Richard Levick, Chairman & CEO, LEVICK, briefly chats with Doug Simon, CEO, D S Simon Media about the current communications climate and how it is deeply affected by current politics at Truth on Trial: Implications for Communicators. Richard discusses how next week’s midterm elections will have a significant effect on the USA and how this impacts how the public perceive brands.

How Artificial Intelligence Can Change the Public Relations Industry

 Martin Waxman, CEO of Waxman Communications joins Doug Simon, CEO of D S Simon Media to talk about the changes that artificial intelligence is beginning to have in Public Relations and how in-house and agency communicators can use this technology to their advantage. Follow Martin on Instagram, Twitter, Facebook, and LinkedIn.

Live Social Video Streaming

 How can brands and non-profits make the best use of live social video to grow their organizations? Douglas Simon, CEO, D S Simon Media presented survey findings on live video streaming and spoke with Ben Chodor, President of Digital Media Solutions, West Corporations. The two of them demonstrated live multi-channel video streaming for Facebook, Twitter, YouTube and LinkedIn.