Shira Fine, Partner and Head of Strategic Communications at Bryson Gillette, joins Doug Simon, CEO of D S Simon Media, to discuss why it’s important to learn how to build tools with AI. She shares examples of tools her team has built and how they improve efficiency. The conversation also explores what seasoned communicators can learn from younger generations about adapting to new technology.
Darryl Sparey, Managing Director and Co-Founder of Hard Numbers, talks to Doug Simon, CEO of D S Simon Media, about the commitments communicators should embrace to drive meaningful organizational impact. They discuss how PR professionals can bring the most value to clients. They also dive into the importance of earned media and its influence on GEO.
Doug Simon, Founder and CEO of D S Simon Media, shares what communicators need to know about how stories are selected and discovered for TV news.
Jennifer Tramontana, President and Founder of The Fletcher Group, joins Doug Simon, CEO of D S Simon Media, to discuss how agencies can find a niche and evolve alongside it. Jennifer shares how to build a company culture that authentically reflects and supports your team. Doug and Jennifer also explain why earned media is more important than ever in an AI-driven landscape.
Episode 346: Jonny Bentwood, Global President of Data & Analytics at Golin, joins Doug Simon, CEO of D S Simon Media, to explore how AI is reshaping the PR industry. Jonny shares the pivotal moment he realized generative AI would transform consumer behavior. Jonny shares his “Four F’s” framework, offering actionable strategies to optimize content for AI discovery and visibility. Doug and Jonny also show how communicators can take the lead in adopting AI.
Doug Simon, CEO of D S Simon Media, and Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, explore how AI is transforming healthcare communications and media relations. They discuss how audiences are increasingly turning to platforms like YouTube, LLMs, and other digital sources for health information. Campbell also shares insights on HealthGEO, Real Chemistry’s proprietary AI search intelligence platform, and how it is helping organizations understand, manage, and shape how their science and brands…