PR Prepares to Tackle Coronavirus: Olympics Spotlight

This year’s Olympics have 13 worldwide partners and hundreds of other brands engaged in sponsorships at multiple levels. Brands who have invested time and money in these partnerships have to be thinking the same thing:
What will be the effect of the coronavirus on the games and on their brand sponsorship?
The number one thing they need to be communicating is their continued support of and commitment to the athletes. Whether the games move forward or not or reschedule they should use the period of training leading up to the Olympic trials to promote their participation and their commitment to the athletes. They need to be thinking about moving up their Olympics promotions calendar to deal with the uncertainty caused by the virus.

 

 

Kate Huyett, CMO at Bombas on the Rapid Rise of the DTC Sock Brand

Kate Huyett tells D S Simon Media CEO, Doug Simon, the story of Bombas, the brand that boasts in making “the most comfortable socks in the history of feet.” She touches on the charity mission of the DTC brand, and its importance to the company’s appeal. Kate also discusses the rising importance of television in building your brand’s message authentically.

 

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Stephen Kuhl, Co-founder and CEO at Burrow on Launching a Successful DTC Brand

Stephen Kuhl tells D S Simon Media CEO, Doug Simon, what inspired him and his co-founder, Kabeer Chopra, to start Burrow, a DTC furniture company. He also expands on the marketing and communications techniques that are key to the brand’s success, including the importance of using storytelling to enhance the company’s message and make it more personal.

 

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