Satellite media tours are making a comeback with a 21% increase on SMT spending in 2019. The reasons? While it’s harder than ever to get your story on cable or network news, our brand visibility report showed that there’s a greater opportunity to get your experts and spokespeople on local news. The average local TV news station will spend less than 25% of its shows on politics in 2020. A second reason, 38% increase in use of internal spokespeople in satellite media tours as brands and nonprofits look to get their leaders on television.