As PRWeek Reported… “D S Simon Media’s launch of the AI-Powered Broadcast Media Tour™ adds to the traditional satellite media tour by enhancing Generative Engine Optimization (GEO). The result: Brands increase their visibility and authority across leading AI-powered search platforms in addition to reaching millions of people.”
Fortune 100 Companies are Switching to AI-Powered Broadcast Media Tours™
Since our launch, we have completed successful campaigns for Fortune 100 clients in the financial services, travel, retail, healthcare, and consumer products industries, as well as, for leading non-profits and associations. We’ve gotten tremendous feedback from both clients and stations with this new approach.
Bringing AI-Power to the Satellite Media Tour
D S Simon Media’s AI-Powered Broadcast Media Tour™ is an industry first. It creates earned media content, including broadcast interviews, online placements, video and supporting materials that in addition to reaching millions of people, directly connect brands to the questions people are asking in AI search queries. This can help brands become more discoverable, more trusted, and more frequently mentioned across Large Language Model (LLM) platforms like ChatGPT, AI Overview on Google, Perplexity and others.
How Does it Work?
In partnership with a leading AI search analytics firm, the D S Simon Media platform, first provides clients with a competitive analysis of how their brand ranks across the eleven most important LLMs. The AI-Powered Broadcast Media Tour™ identifies the top queries and topics driving generative search based on the keywords that are important for your campaign. Everything from the media pitch, suggested questions anchors ask, to additional video and online content created is optimized for those searches. The tour is then completed and the interviews are optimized for AI search.
What are the Benefits of the AI-Powered Broadcast Media Tour™?
- Like a Satellite Media Tour, you reach millions of people with broadcast interviews.
- Your earned media content directly connects your brand to the most relevant AI search queries.
- Gain competitive intelligence on how your brand performs in AI search compared to competitors.
- Increase visibility and mentions within generative search responses on major platforms.
- Align earned media strategy with the language and trends shaping AI-driven discovery.
- Extend the reach and lifespan of earned media and Satellite Media Tour campaigns through AI search visibility.
Popular Add-Ons
Target market and regional media tours provide a unique blend delivering your message in highly localized interactive interviews on TV and radio news, narrative video placement and through streaming services. In addition to being AI-search optimized, we guarantee your entire campaign budget reaches the people you need to reach.
With the Hispanic population in the U.S. representing a significant portion of the consumer market, PR professionals are aware of the importance of integrating a Hispanic cultural strategy in their campaigns. The AI-Powered Broadcast Media Tour™ allows you to reach this growing market through both media coverage and GEO.
Streaming
Target your video content by location and demographics with guaranteed reach. Streaming reaches specific audiences based on their interests, income, education, family structure, and location.