What is a Satellite Media Tour?
Historically, a satellite media tour is the best way to get your experts and spokespeople interviewed on multiple TV stations across the country in a very short amount of time while reaching millions of people.
What’s New?
“D S Simon Media’s launch of the AI-Powered Broadcast Media Tour™ adds to the traditional satellite media tour by enhancing Generative Engine Optimization (GEO). The result: Brands increase their visibility and authority across leading AI-powered search platforms in addition to reaching millions of people.”
Bringing AI-Power to the Satellite Media Tour
D S Simon Media’s AI-Powered Broadcast Media Tour™ is an industry first. It creates earned media content, including broadcast interviews, online placements, video and supporting materials that in addition to reaching millions of people, directly connect brands to the questions people are asking in AI search queries. This can help brands become more discoverable, more trusted, and more frequently mentioned across Large Language Model (LLM) platforms like ChatGPT, AI Overview on Google, Perplexity and others.
How Does it Work?
In partnership with a leading AI search analytics firm, the D S Simon Media platform, first provides clients with a competitive analysis of how their brand ranks across the eleven most important LLMs. The AI-Powered Broadcast Media Tour™ identifies the top queries and topics driving generative search based on the keywords that are important for your campaign. Everything from the media pitch, suggested questions anchors ask, to additional video and online content created is optimized for those searches. The tour is then completed and the interviews are optimized for AI search.
What are the Benefits of the AI-Powered Broadcast Media Tour™?
- Like a Satellite Media Tour, you reach millions of people with broadcast interviews.
- Your earned media content directly connects your brand to the most relevant AI search queries.
- Gain competitive intelligence on how your brand performs in AI search compared to competitors.
- Increase visibility and mentions within generative search responses on major platforms.
- Align earned media strategy with the language and trends shaping AI-driven discovery.
- Extend the reach and lifespan of earned media and Satellite Media Tour campaigns through AI search visibility.
Target market and regional media tours provide a unique blend delivering your message in highly localized interactive interviews on TV and radio news, narrative video placement and through streaming services. In addition to being AI-search optimized, we guarantee your entire campaign budget reaches the people you need to reach.
With the Hispanic population in the U.S. representing a significant portion of the consumer market, PR professionals are aware of the importance of integrating a Hispanic cultural strategy in their campaigns. The AI-Powered Broadcast Media Tour™ allows you to reach this growing market through both media coverage and GEO.
Convenience and Reach
Like a satellite media tour, the AI-Powered Broadcast Media Tour™ is an extremely efficient process. In only five hours, your spokesperson is interviewed on 22-25+ television and radio stations while creating content that can help you become more findable in AI searches. It’s a controlled message as up to 90% of the TV hosts will ask the question they have been provided by our production team. Now those questions will be aligned to improve your Generative Engine Optimization.
Authenticity
A satellite media tour gives you an opportunity to utilize your in-house experts and leaders adding credibility to your message and making it more authentic. 83% of journalists agree that using an internal spokesperson adds authenticity to the campaign. Your experts can speak more fluidly about what the campaign is and what people can expect from your particular brand or product. Additionally, your brand is associated with the top questions people are asking through AI in the most authentic way.