Accessible CEOs Make Brands More Authentic
Brand Authenticity Survey 2018 Released by D S Simon Media
Key findings from the Brand Authenticity Survey 2018 include:
Making your CEO accessible to the media makes your brand more authentic. 83% of journalists said so, a 10% increase compared to last year.
Choosing an in-house spokesperson is 46% more authentic than a third-party expert for both brands and non-profits.
The survey also found you need to post video for journalists to your social channels. 81 percent of journalists are getting their story ideas from social media and 83 percent are willing to use video you provide them as produced.
Finally, journalists prefer to interview your experts than a third-party spokesperson by a wide margin.
New York, NY, August 14, 2018 – Fake news is on the increase. The result is significantly reduced trust. That’s why authenticity for a brand or non-profit has never been more important. But how do you get there?
D S Simon Media surveyed 150 journalists across the country to find out. The result is the Brand Authenticity Survey 2018.
Key findings include:
- Making your CEO accessible to the media makes your brand more authentic. 83% of journalists said so, a 10% increase compared to last year.
- Choosing an in-house spokesperson is 46% more authentic than a third-party expert for both brands and non-profits.
- The survey also found you need to be posting video for journalists to your social channels. 81 percent of journalists are getting their story ideas from social media and 83 percent are willing to use third-party video as produced.
- Finally, journalists prefer to interview your experts than a third-party spokesperson by a wide margin.
The following quotes are from Douglas Simon, CEO of D S Simon Media. These quotes are for your free and unrestricted use, or you can schedule an interview by e-mailing Carolinao@dssimonmedia.com.
“If you want your organization to be viewed as more authentic, you need to make your CEO, leaders and experts more accessible to the media.”
“When it comes to earning media, organizations are often ignoring their best resource—their own talent. Not only do they make your organization more authentic journalists are significantly more interested in interviewing them for a positive story than a third-party expert.”
“Journalists are increasingly looking to social media content for story ideas and an overwhelming majority are willing to use video you provide to them as is. The social media video you create needs to reflect this.”
“Creating video for use by journalists featuring your leaders has to become a top priority because journalists are overwhelmingly looking to social media for story ideas and willing to use the video you provide as produced.”
The Brand Authenticity Survey 2018 includes results from an online survey conducted by D S Simon Media using Survey Monkey, an online survey development software with over 25 million users. We surveyed journalists, including reporters and producers at television and radio stations, newspapers, as well as bloggers from national, regional and local media. We received nearly 150 responses from journalists during a three-week period. Responses were submitted anonymously.
