Allison+Partners Named a PRSA-NY 2018 Big Apple Award Winner
Allison+Partners Wins the Big Apple Award for the Consumer Marketing Products in Technology Category.
Elizabeth Dowen, PR Account Manager at Allison+Partners was interviewed by Nick Kost, Influencer Marketing Account Executive at D S Simon Media. They spoke about Allison+Partners winning campaign, TV is Art: The Frame, lessons learned and tips for an award-winning campaign.
About the Campaign
“We launched the TV is Art: The Frame last June and we really decided to talk about what the consumer really wants and we’re eliminating the black hole in your living room.”
Tips for an Award-Winning Campaign
“I think it’s easy to get trapped in the noise just talking about a new product. And while a new product is news worthy it’s not necessarily something the consumer is going to want to go out and buy unless they know why it’s going to benefit their life.”