Doug Simon, Founder and CEO of D S Simon Media, shares what communicators need to know about how stories are selected and discovered for TV news.
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Podcast Host, Doug Simon is CEO at D S Simon Media. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Celebrating its 40th anniversary, the firm has won more than 100 industry awards.
Contact Doug at dougs@dssimonmedia.com.
TRANSCRIPT:
DOUG: For 40 years, D S Simon Media has been helping brands get their stories on television. We helped make satellite media tours a hundreds of millions of dollars business. Now we are witnessing another shift in how news decisions are made.
According to our 2026 TV News Producers Report: AI and the Newsroom, 68% of TV news producers say they are more interested in airing a story if it is optimized for AI search. AI is no longer just a tool used behind the scenes. It is becoming part of the editorial filter and a significant opportunity to give your earned media a longer tail with AI discoverability.
For decades, satellite media tours have been one of the most efficient ways to reach national audiences through local television. What is changing is not the format, but the discovery process around it. As generative search is now a primary way people find information, broadcast content is no longer confined to the moment it airs. That means paying closer attention to the actual questions audiences are asking AI platforms and ensuring that broadcast storytelling reflects those queries.
