The Association of Magazine Media Named a PRSA-NY 2018 Big Apple Award Winner
The Association of Magazine Media Wins the Big Apple Award for the Marketing Business to Business Category.
Susan Russ, Senior Vice President of Communications at The Association of Magazine Media was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about The Association of Magazine Media’s winning campaign, Magazine Media. Better. Believe it., lessons learned and tips for an award-winning campaign.
About the Campaign
“Three out of four Americans are falling for fake headlines and are confused about real news versus fake news. We thought it was very important to educate both consumers and marketers about the power of magazine media.”
Tips for an Award-Winning Campaign
“Everything you do you should look and think to yourself how this is going to contribute to the bottom line?”