Hunter PR Named a PRSA-NY 2018 Big Apple Award Winner
Hunter PR Wins the Big Apple Award for the Spotlight Media Relations in the Digital Media Category.
Megan Rhein, Senior Account Executive at Hunter PR was interviewed by Nick Kost, Influencer Marketing Account Executive at D S Simon Media. They spoke about Hunter’s winning campaign, Outback Steakhouse Teaches Chrissy Teigen and John Legend How to Make a Bloomin’ Onion, lessons learned and tips for an award-winning campaign.
About the Campaign
“Back in March of 2017, Chrissy Teigen tweeted out that she wanted to know if Outback had any special tricks when making a blooming onion. And we responded from the outback’s Twitter account and we eventually went to her house and taught her and John Legend how to make a bloomin’ onion.”
Tips for an Award-Winning Campaign
“You have to be quick on your feet and be ready to interact on a moment’s notice on social media. You never know when Chrissy Teagan is going to tweet that she wants to learn how to make a bloomin’ onion so when she does, drop everything and make it happen.”