Diffusion PR Named a PRSA-NY 2018 Big Apple Award Winner

Megan Hartwick, Senior Campaign Manager at Diffusion PR was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about Diffusion PR’s winning campaign, Exposing the Reality of Retail: GPShopper’s Data-Driven Approach for Industry Leadership, lessons learned and tips for an award-winning campaign.

About the Campaign

“We rolled out around the time that everybody was obsessed with chat bots but we wanted to know, are our consumers obsessed as well? And it turns out they’re not. So we wanted to give retailers the insight that they need to know to capture consumer attention.”

Tips for an Award-Winning Campaign

“Don’t underestimate how far a good piece of media coverage can go because it can really make an impact.”