Tim Robinson, Vice President of Brand Marketing at Edelman was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about Edelman’s winning campaigns, Dove Real Beauty Productions and The Evaus Project, lessons learned and tips for an award-winning campaign.
“Dove and Suave are sister brands in an interesting market but have a very different target basis. So, I think the things we do at Edelman is try to find insights for a community that helps drive our ideas and are creative.”
“Make sure that you’re talking to people in the way that they want to communicate with brands.”
-Tim Robinson on winning the Reputation and Brand Management, Brand Engagement Category for Dove Real Beauty Productions and both the Marketing Consumer Products in Beauty category and Targeting to Women Category for The Evaus Project.