Brand anniversaries can be a powerful hook to grow your business and communicate about the future of your organization. When brands celebrate an anniversary, it’s a significant opportunity to not only look back but to look forward. Video is one of the most important tools to achieve messaging goals, yet many do not know where to begin and what common mistakes to avoid.
We help clients get media coverage of anniversary celebrations using video and help them understand the best practices for implementing this medium into their anniversary planning. You can read our full Forbes Article to learn more about the three keys brands should consider before starting their anniversary planning. These include aligning your campaign strategies, determining the types of videos you want to create, and maximizing your resources.