GCI Health Named a PRSA-NY 2018 Big Apple Award Winner
GCI Health Wins the Big Apple Award for the Integrated Communications in Consumer Services Category.
Kristin Sockett, Vice President at GCI Health was interviewed by Nick Kost, Influencer Marketing Account Executive at D S Simon Media. They spoke about GCI Health’s winning campaign, America’s Diabetes Challenge: Get to Your Goals, lessons learned and tips for an award-winning campaign.
About the Campaign
“So, GCI Health worked on a campaign called Americas Diabetes Challenge with our client Merck, and this year it was all about giving the type 2 diabetes community a platform to really let their voices be heard. So, (that way) we can determine the most common challenges affecting the community and then provide specific and tailored tips to help them address those challenges head on.”
Tips for an Award-Winning Campaign
“When you find a group that’s passionate and you can tap into what drives them and what’s concerning them the most, they really will respond and engage without an incentive. So I think it’s important to suspend your own agenda at times, and really take a step back and listen to the community that you’re trying to serve so that you can best help them improve their lives.”