GCI Health Named a PRSA-NY 2018 Big Apple Award Winner
GCI Health Wins the Big Apple Award for the Marketing Consumer Products in the Healthcare Category
April Seroda, Senior Vice President at GCI Health was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about GCI Health’s winning campaign, Bringing the FreeStyle® Libre Revolution to the U.S., lessons learned and tips for an award-winning campaign.
About the Campaign
“It was the first device ever to eliminate the need for finger sticks for people living with diabetes. So it was a huge break for their patients because they’ve cited number one, more than they hate anything in the world, is that they hate sticking their finger and we’ve essentially eliminated that.”
“We put patients at the center of everything we do. So I think that we took that to heart and we truly understand what it meant to the patient and we honed in on what would motivate them to create change.”