How Harley-Davidson Celebrates An Anniversary
Interview with Heather Malenshek, Chief Marketing Officer of Harley-Davidson
Harley-Davidson is one of the world’s most recognizable motorcycle brands. As Chief Marketing Officer, Heather Malenshek played a key role during their 115th Anniversary Celebrations in 2018. During her interview with Doug Simon, CEO of D S Simon Media, Heather reviewed top takeaways from the anniversary experience and explained some of the decisions Harley-Davidson made.