New York, NY– D S Simon Media has named Karmina L. Fonseca as Director, Hispanic Marketing Division. In this role she will advise clients and execute Spanish-language and bilingual broadcast campaigns. She will oversee production and media outreach for all satellite media tours targeting the Hispanic market.
She has a unique combination of experience as a journalist for Celebrity Radio Productions and Televisión Azteca México News, public relations executive at Arcos Communications, and satellite media tour/video producer. She is also Editor in Chief for El Correo NY and Noticia. She has executed media relations campaigns for top brands including McDonald’s, Pfizer, Unilever and Colgate-Palmolive.
Douglas Simon, CEO of D S Simon Media, said “We’ve worked closely with Ms. Fonseca on our Spanish-language projects. She has an incredible ability to match journalists needs with the client’s marketing agenda to place brand spokespeople on television.”
“If your campaign brings value to a Hispanic audience, Spanish-language stations can be more receptive to PR pitches,” says Karmina Fonseca. “It’s a great opportunity to maximize broadcast coverage.”
Expanded offerings include bilingual and Spanish-language Satellite Media Tours, Narrative Video Production and Live Social Media Broadcasts targeted to Hispanic audiences.
ABOUT D S SIMON MEDIA:
D S Simon Media provides video for journalists and for social media on behalf of brands and non-profits. The most popular offerings include Satellite Media Tours (SMTs), live social media broadcasts, and studio and narrative video production. Both its media tours and social broadcasts are produced from its New York studio or from client’s preferred location.