Ketchum Named a PRSA-NY 2018 Big Apple Award Winner
Ketchum Wins the Big Apple Award for the Marketing Consumer Products in the Food Beverage and Hospitality Category
Andrea Betts D’Alessio, Managing Account Supervisor at Ketchum was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about Ketchum’s winning campaign, The Spotted Cheetah, lessons learned and tips for an award-winning campaign.
About the Campaign
“We introduced a Cheetos restaurant called The Spotted Cheetah. It was a pop up interactive experience in New York last summer.”
“It was really important to be very authentic to the brand, Cheetos is a very playful brand so there is a lot that we could do with that. They had such a strong fan base that we had to play into the things that people really loved about it.”
Tips for an Award-Winning Campaign
“Be nimble whether that’s within a campaign and creativity in your overall thinking this industry moves so fast that you just need to be open to ideas and new solutions.”