LKPR Named a PRSA-NY 2018 Big Apple Award Winner
LKPR Wins the Big Apple Award for the Media Relations & Content Marketing: Broadcast (TV and/or Radio) Category.
Dan Perlowitz, Senior Account Supervisor at LKPR was interviewed by Nick Kost, Influencer Marketing Account Executive at D S Simon Media. They spoke about LKPR’s winning campaign, The Toy Insider’s Ho Ho Hot Holiday Picks Broadcast Coast to Coast, lessons learned and tips for an award-winning campaign.
About the Campaign
“We were tasked with putting the Toy Insider editors, all of the experts of the toy industry, on various broadcast outlets across the country between October all the way through the gift giving season, through Christmas. We did a little bit of national TV and regional TV.”
Tips for an Award-Winning Campaign
“Just stay true to yourself believe in yourself. Follow the hard work will pay off you just got to believe in yourself and make it happen.”