M Booth Named a PRSA-NY 2018 Big Apple Award Winner
M Booth Wins 2 Big Apple Awards
Giulia Murphy, Senior Account Executive at M Booth was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about M Booth’s winning campaign, Ready, set, share! Johnson & Johnson Ignites Global Moms Relay for Family Health, lessons learned and tips for an award-winning campaign.
“So, this is for the Global Moms Relay for Johnson and Johnson, which is a completely digital online campaign partnering with UNF, bringing funds and awareness to organizations like a Shot at Life”
“When it comes to CSR authenticity is key. But expertise is what drives that home and Johnson and Johnson being one of the world’s largest health care companies, really is positioned to do just that and make a global impact”
-Giulia Murphy on winning Big Apple Awards for both the CSR-Non-Profit Partnerships and Budgets of $150,000 or Less Categories.