Makovsky Named a PRSA-NY 2018 Big Apple Award Winner
Makovsky Wins 2 Big Apple Awards
Douglas Hesney, Executive Vice President Head of Financial & Professional Services Practice at Makovsky was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about Makovsky’s winning campaign, “A “Front Foot” Approach to Reaching the Investor Community and Business Press, lessons learned and tips for an award-winning campaign.
“We represent Terenzio which is a 4-billion-dollar chemical and material company and we help them with their investor relations broadening out working to broaden out their investor base and ultimately help raise their stock price and get the news out about the company.”
“A lot of people really traditionally look to their analysts to tell them what’s important in the market but don’t take a look at other investing opportunities like ETF and other passive things where a lot of investor money is flowing. So bringing those insights to the campaign and trying to find new ways to reach that broader investor base, is really what we’re focused on.”
-Douglas Hesney on winning Big Apple Awards in both the Business to Business: Investor Relations in the General Entries and Budget of 150,000 or less Categories.