Pepsico Named a PRSA-NY 2018 Big Apple Award Winner
Pepsico Wins the Big Apple Award for the Media Relations and Content in the Spotlight Video Category.
Justin Faiber, Sports Marketing Senior Manager at PepsiCo was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about Pepsico’s winning campaign, Mountain Dew Introduces the World to Dewey Ryder, lessons learned and tips for an award-winning campaign.
About the Campaign
“Yeah this particular campaign and this particular award is tied to some content we did with Kenny Mayne around ESPN. So, I think the biggest lesson we learned was to be flexible. This campaign was done very quickly within a 24-hour period with Kenny (who) had about 20 minutes on site.”
Tips for an Award-Winning Campaign
“You got to be nimble. You can’t take yourself too seriously. Trust the process and just believe in the content.”