Porter Novelli Named a PRSA-NY 2018 Big Apple Award Winner
Porter Novelli Wins the Big Apple Award for the Targeted Marketing to Women with Budgets of $150,000 or Less Category.
Jon Byington, Vice President of Health at Porter Novelli was interviewed by Nick Kost, Influencer Marketing Account Executive at D S Simon Media. They spoke about Porter Novelli’s winning campaign Protection for 2: Empowering Pregnant Women to #FightFlu, lessons learned and tips for an award-winning campaign.
About the Campaign
“This is a campaign for the Centers for Disease Control and Prevention, and it reached pregnant women reminding them to get vaccinated. It’s an especially important audience when it comes to vaccinations due to their unborn children.”
Tips for an Award-Winning Campaign
“Follow the insights, follow the research. We do a lot of primary research for this campaign and that really guided where we went with (the campaign).”