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PR’s Top Pros Talk… How to Amplify Brand Awareness with Newsjacking
Lauren Meckstroth, Vice President at Fahlgren Mortine, shares how her team spots trends that clients can contribute to. She emphasizes the importance of selecting the right storytelling medium based on the scope of the subject. Lauren also explains the benefits of taking risks if it makes sense for a client.
>> Listen to the episode on Spotify, Apple Podcasts, and others.
Doug Simon is the Founder & CEO at D S Simon Media. D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards. To learn more about D S Simon Media’s services, email us at news@dssimon.com.
