Quest Diagnostics Named a PRSA-NY 2018 Big Apple Award Winner
Quest Diagnostics Wins the Big Apple Award for the Spotlight Media Relations in Broadcast (TV and/or Radio) Category.
Kim Gorode, Manager of External Communications at Quest Diagnostics was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about Quest Diagnostics’ winning campaign, Using the Data and Clinical Insights of Quest Diagnostics’ Drug Testing Index™ to Bring Awareness to Illicit Drug Use in the Workforce, lessons learned and tips for an award-winning campaign.
About the Campaign
“We won the Spotlight Award in Media Relations for our drug testing index campaign. Quest Diagnostics has been doing the employer drug testing index for 30 years now and what we do is take our drug testing results from employers across the United States and we analyze them to find trends in positivity rates.”
Tips for an Award-Winning Campaign
“You need to find a good story. And then you need to find a way to tell it over and over again in different ways to your different stakeholders.”