RF Binder Named a PRSA-NY 2018 Big Apple Award Winner
RF Binder Wins the Big Apple Award for the Community Relations with Budgets of 150,000 or Less Category.
Jill Metzger, Director of Media Relations at RF Binder was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about RF Binder’s winning campaign, The Joy in Childhood Foundation Brings a “Day of Joy” to New York, lessons learned and tips for an award-winning campaign.
About the Campaign
“The campaign was for The Joy in Childhood Foundation, which is a foundation that’s supported by Dunkin Donuts and Baskin-Robbins. And what we did was celebrate a special event at the Hospital for Special Surgery, where we donated hospital gowns to pediatric patients… We were able to secure a New York Yankee and New York Ranger to come and add a little bit of fun and excitement to the event. And it was great, it was well received.”
Tips for an Award-Winning Campaign
“I would say authenticity is really important and just making sure that what you do has a natural tie to your organization. The Joy in Childhood Foundation it’s founded on fun, positivity, and just giving families and customers who come into stores just a really nice experience.”