Ruder Finn Named a PRSA-NY 2018 Big Apple Award Winner
Ruder Finn Wins the Big Apple Award for the Business to Business, Issues Management Category.
Randi Kahn, Vice President of Healthcare and Multi-Channel Media at Ruder Finn was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. They spoke about Ruder Finn’s winning campaign, Biosimilars Leadership Positioning: Sandoz vs Amgen US Supreme Court Case, lessons learned and tips for an award-winning campaign.
About the Campaign
“Our client Sandoz is the global leader in biosimilars and was involved in a really complicated patent suit that made its way all the way to the Supreme Court. What we did is get ahead of the story by educating stakeholders in trade media to create a micro-movement of people in favor of their position in the case. Influencing traditional media and the top tier and getting a ton of coverage.”
Tips for an Award-Winning Campaign
“Be prepared so that you have scenario plans for each and every option of what could happen so that you’re ready to go as soon as it does.”