Wale Aliyu Wins a PRSA-NY 2018 Big Apple Award
Wale Aliyu Wins the Big Apple Award for the Best Coverage of Business in the NYC Area By Reporter/Producer For Print, Broadcast Or Online Media Category.
Wale Aliyu, Reporter at NBC4 New York was interviewed by Carolina Osma, Senior Marketing Associate at D S Simon Media. He spoke about winning a Big Apple Award, lessons learned and tips for an award-winning campaign.
About the Campaign
“There was a restaurant owner in the Bronx actually who called us up and said that there was a stinky situation outside her restaurant. Basically, it was somewhat of a sewage problem-that sewage trash-and I raised my hand for that story and I was able to help get her storm drain outside of her restaurant cleaned up so that her customers would want to come back.”
Tips for an Award-Winning Campaign
“Be willing to raise your hand when no one else is. Be willing to do the dirty work, be willing to do whatever it takes. And just to get the experience that you can get on the good days and bad days.”