Weber Shandwick Named a PRSA-NY 2018 Big Apple Award Winner

Elizabeth Fisher-Au, Executive Vice President of Healthcare at Weber Shandwick was interviewed by Nick Kost, Influencer Marketing Account Executive at D S Simon Media. They spoke about Weber Shandwick’s winning campaign, For Your SweetHeart: Where diabetes and heart disease meet, lessons learned and tips for an award-winning campaign.

About the Campaign

“For Your Sweetheart campaign was developed to raise awareness to help people who have type 2 diabetes recognize that they’re at risk of cardiovascular disease.”

“The first lesson was that we had to come up with a new reason to get people to pay  attention. Type 2 diabetes and cardiovascular disease, the  link, was  not  new. Campaigns had been done before, but there really was a very low awareness so we decided that we can’t just tell people the facts. We have to get them to have an emotional reason to engage with our message.”