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Mark SooHoo, Managing Director of Digital Health at Burson-Marsteller spoke with Doug Simon, CEO of D S Simon Media at the “How to Manage an Online Brand and Reputation” panel hosted by PRSA NY and gave his take on how to manage an online brand. Both Mark and Doug were panelists at the event. Mark touches on the need for analytics and tailoring your message for the appropriate audiences. Watch below.
If you want an authentic brand, make your CEO accessible to the media. That’s one key finding of the Brand Authenticity Survey 2017 from D S Simon Media. 74% of journalists surveyed said an accessible CEO makes a brand seem more authentic. It also pays to get your CEO out on social media. 82% of reporters, producers and bloggers get story ideas from social media the survey found. There is also a significant opportunity for message control with video content featuring your CEO. 81% will link to or post unedited video provided by third-parties.
Doug spoke with Ron Parker, CEO of the Executive Leadership Council, following his presentation on racial disparity among the C-Suite in Fortune 500 companies. He also discusses
how the Executive Leadership Council is preparing and developing the next generation of global black leaders.
Green Giant broke a Guinness World Record by cooking the largest ever Green Bean Casserole. It weighed in at a whopping 637 pounds! The dish was comprised of 780 cans of Green Giant Cut Green Beans, 53 cans of cream of mushroom soup, 32 quarts of milk and 65 pounds of French fried onions.